About investigating your competition
|
In addition, we spend time studying your major competitors:
|
| |
•
|
Sales, market share, trends
|
•
|
Profits and/or most profitable line
|
| |
•
|
Product offerings
|
•
|
Company orientation (i.e., technology or market focused)
|
| |
•
|
Positioning/niches
|
•
|
Anticipated M&A activity
|
|
|
•
|
Strengths/weakness
|
•
|
Alliances, joint ventures
|
| |
•
|
Marketing strategy
|
•
|
Financial profiles
|
|
Our sophisticated, creative, and multi-pronged search techniques delve
far beyond online and traditional sources. Our scrutiny involves dozens
of diverse sources (including existing studies and reports). Although
the Internet has grown exponentially in recent years, just 25% of public
business information is available online.
We explore the entire competitive environment that affects your business,
including competitors, customers, government regulations, suppliers,
distribution
and more. The result is a customized report or presentation focused
on what you want to know.
|
|
|