SharpInsights are monthly, byte-size bits of food for thought on market changes. Click any title below to read the full text. (The most recent installment appears at the top of the list.) Better yet, start getting SharpInsights via email.
Spot the Lie
How much do you trust your gut?
Ship happens!
Free is the new black
Romancing the Recession Customer
Reality Checks and Balances
Let’s be Tweethearts…
Tweetin' carrots
10 Ways Marketers Are Going to Their Customers
Count 'em!
Made in the Shade
US Manufacturing Costing Less than China... and Other Realities
Truth Is a Moving Target
Just the facts, ma’am
Get to Know Your Customer – Again
These three R's should make you look twice.
The 2010 Eat, Drink & Be Merry Edition
These bites will delight you.
Modern Advice From a Long-Dead Roman
No wonder the Augustans were so smart!
History, Heresy and Hubris
Then, now... and next
Teaching Old Dogs New Shticks
'Seeing' takes vision
Going Coach Has a Whole New Meaning
Calling out 'coach!' doesn't end at school
Engendering Success
Guys and dolls...and marketing
Don’t Pay a Penny Over $24,999.99…
Three isn't the only magic number
How to Win a Nobel Prize in Economics
Looking beyond your horizon
A Thanksgiving Appetizer
Competitive intelligence for your iPod
Things Are Looking Down
Honey, I shrunk the statistics!
A Kick in the Aspiration
Affordable Luxury
Bouncing Back
Rethinking, revising, relaunching
A Slice of Life
Butterfingers in business
Kick the Innovation Habit
Get hooked on improving
Something to Smile About
Brushing Up on Marketing
From Ah-Ha to Ka-Ching!
Spotting new opportunities
Thankyouverymuch
Our 2006 hit parade
Why Conventional Wisdom…Isn’t
It'll do you wrong
You Don’t Know Jack
Halloween treats and trends
I Knew That!
Ahead of the curve — again
The Easy Way Out
Stop over-thinking
Niche to Meet You
Unexpected markets
Hello, Can Anyone Hear Me?
Seena Sharp...live!
Dogs of a Feather?
Cultural differences start early
X-Ray Visionaries
Working around the clock
Home Swede Home
Taking the “Nordic Track” to Europe
New Recipes for Profits
Playing with your food
From Fab to Fumble
Sending customers elsewhere
Selling Cadillacs to Kids
The family-friendly frenzy
Isn’t That Special?
Elevating everyday products
Asleep at the Wheel
Don’t ignore substitute threats
Dial “M” for Micropolis
America's new address
Speed Freaks
Beyond the one-minute manager
Paging Dr. Retail
A prescription for success
The Flipside of Supersizing
Big Ideas, Mini Size
Not Just Cheerleaders
Female NFL fans change the game
Pop ‘til You Drop
Short-term stores
Chew on This
The feeder business boom
Required Reading
Hitting the books
Whodathunkit?
Brain candy for marketers
Sounding Off
Everyone’s a critic
Rock On!
Don’t be a one-hit wonder
Rethinking the Draft
99 bottles of beer on the wall . . .
Shameless Bragging
SharpInsights EXTRA
Blast to the Past
Flashback toys, tastes, tunes and more
Another Piping Hot Idea
New uses for old ideas
Play the Convenience Card
The distribution solution
Leading the Charge!
Common cents pricing practices
The “Affluenza” Epidemic
When only the best will do
When Good Things Happen to Crummy Products
‘Nuf said
Bid Pro Quo?
Lawyers in love...with eBay
Playing the Yield
Timing is everything
License to Thrill
Patently brilliant!
Watch Your Waste
Is there treasure in your trash?
Great Expectations
Cockeyed optimists go shopping
Giving Customers Less
Hey, let’s get small!
A New Spin on Test Drives
Try before you buy
Paper, Plastic or Digital?
Students do the darnedest things
No More Secrets
Introducing the transparent organization