Case Studies: Packaged Goods

A food manufacturer needed to spark the creative process to develop a breakthrough flavor for a specific product category.

By consulting with food editors, critics, writers, restaurants, world-renowned chefs, food clubs, flavor developers, as well as industry publications and associations, we identified changing food preferences, including taste shifts that occur during either recessions and expansive economic times. We offered numerous examples of how tastes and products could be used in non-traditional ways once the product was established to further expand its usage.

By the time new flavors were created, a recession had begun. Armed with information from our report on consumers’ volatile changes in taste during these periods, the client chose a more appropriate direction. They enjoyed rousing success with a new product with unusual flavors and multiple applications.