Case Studies: Aerospace

The client knew they needed to leverage their costly R&D investment by finding alternative uses for their technology and products. Employees had offered ideas for commercial applications for existing products, but the client couldn’t determine the potential.

In our first phase of research, we investigated three products and provided a profile of each of the industries served by these products, including sales, profits, growth trends, competitors, distribution, customer base, etc.

The client decided that going it alone into the unfamiliar territory of the commercial arena was too risky. However, purchasing or aligning with a marketing firm would let them cash in on the enormous potential of their technologies.