Seena Sharp has been published in more than a dozen business and trade periodicals. Read her most popular pieces by clicking any title to read or download the entire article as a PDF. (Requires Adobe Acrobat Reader 5 or later).

You are welcome to forward articles as long as the publication name and author’s name remain attached.

NEW!

Using Business Intelligence to Discover New Market Opportunities
(72kb pdf)

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Build Better Decisions: Strategies for Reducing Risk and Avoiding Surprises
It's not enough to have information;  it must be the right information - to trigger smart decisions the first time.
(144kb pdf)

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Substitutes: Your Next Marketing Headache
Meet the competitors you didn't know you had.
(36kb pdf)

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Tracking Change in Unusual Ways
Do you know how to spot early warning signs?
(72kb pdf)

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Truth or Consequences: 10 Myths that Cripple Competitive Intelligence
Seena Sharp's manifesto to her fellow professionals!
(130kb pdf)

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