Seena Sharp has written articles for her professional peers, for niche business journals and for consumer publications, including:
Competitive Intelligence Magazine
• “Truth or Consequences: 10 Myths that Cripple Competitive Intelligence ” (PDF)
• “Substitutes: Your Next Marketing Headache” (PDF)
Greenbook (New York/American Marketing Association)
• “Sharp Insights About Business Decisions and Competitive Intelligence”
• “Competitive Intelligence: Incorporate New Perspectives”
• “Business Intelligence: Competitors Don’t Keep You from Success”
• “Expanding to Europe Through the Scandinavian Market”
• “Consumer Behavior in a Down Economy”
• “The “Affluenza” Epidemic“
Handbook of Business Strategy (UK)
• “Build Better Decisions: Strategies for Reducing Risk and Avoiding Surprises“ (PDF)
Journal of Competitive Intelligence
• “Using Business Intelligence to Discover New Market Opportunities” (PDF)
L.A. Watts Times
• “Will Smith: Good Actor and Even Better Business Man” (PDF)
Marketing News (American Marketing Association)
• “Tracking Change in Unusual Ways” (PDF)
Her byline has appeared in Boardroom Reports, Chief Information Officer, Journal of Business Strategy, Mindshift Matters, PR Reporter, Virtual Strategist, World Trade and many others. To discuss an article on competititve intelligence for your publication or blog, email Seena Sharp.